Build Your Presence With ‘Honor of Kings’ Partnership Programme
By Katherine Duong
In a thrilling move that’s set to shake up the esports world, Level Infinite, the publisher of the immensely popular mobile MOBA Honor of Kings, has announced an innovative esports partnership programme. This exciting initiative aims to bolster the game’s global ecosystem and extend its reach with the support of top-tier esports organizations.
To kick off this groundbreaking programme, Level Infinite has rolled out the red carpet for five elite teams, inviting them directly to compete in Season 2 of the Honor of Kings Invitational. Among the first to receive this prestigious invite are Southeast Asia’s powerhouse REX REGUM QEON, South America’s dynamic ISURUS, and Turkey’s formidable FUT Esports. Fans are eagerly awaiting the reveal of the final two teams, which are set to be announced on June 11th and 12th.
In an announcement that’s sure to set the esports community abuzz, the full roster of partner teams will be unveiled at the highly anticipated Gamescom LATAM event, taking place from June 26th to 30th in São Paulo, Brazil. This stellar lineup will feature teams from Europe, the Americas, and Asia, showcasing the truly global ambition of this programme.
But it’s not just about the competition. Partner teams will receive significant promotional support from Honor of Kings’ official social media channels, ensuring these teams gain the spotlight they deserve. This strategic move is designed to enhance visibility and fan engagement, fostering a deeper connection within the Honor of Kings community. Fans can look forward to more content, behind-the-scenes glimpses, and engaging stories from their favorite teams, all of which will make following the competitive scene even more exciting.
The global expansion of Honor of Kings’ esports scene has been nothing short of spectacular. In January 2024, Level Infinite announced a massive $15 million (£11.8 million) investment aimed at hosting more tournaments and nurturing the game’s growth. This investment underscores the company’s commitment to creating a vibrant and sustainable esports ecosystem. Just last month, Kuala Lumpur was named the host city for the Honor of Kings Invitational Season 2, boasting an impressive $300,000 (£236,121) prize pool. This announcement has generated a lot of excitement, with fans and players eagerly anticipating what promises to be a landmark event.
James Yang, Senior Director of Level Infinite’s Global Esports Centre, couldn’t hide his enthusiasm: “The Honor of Kings Partnership Programme is a win-win way for us to support organizations that have shown a deep commitment to supporting the growth of Honor of Kings. Esports organizations are an invaluable part of the equation to grow Honor of Kings around the globe. With this programme, we’re recognising their value with fans, and will work closely with the partners to collaborate on exciting Honor of Kings esports content.”
Yang’s passion reflects the energy and dedication that Level Infinite is pouring into this initiative. By creating strong partnerships with established esports organizations, the company is not just expanding the game’s reach; it’s building a vibrant, global community where players and fans can come together to celebrate the thrill of competition. This initiative is about more than just games; it’s about bringing people together from all corners of the world to share in a collective passion.
The future of Honor of Kings esports looks brighter than ever. With the backing of substantial investments, the involvement of top-tier teams, and a community that’s growing by the day, Honor of Kings is poised to become a dominant force in the esports landscape. Fans and players alike can’t wait to see what’s next, and with this ambitious programme, the best is surely yet to come.
As we look forward to the upcoming tournaments and events, one thing is clear: Honor of Kings is not just a game; it’s a global phenomenon that’s here to stay. Whether you’re a seasoned player, an esports enthusiast, or a casual fan, there’s never been a better time to be part of the Honor of Kings community. The journey is just beginning, and it promises to be an exhilarating ride.
References:
‘Honor of Kings unveils new esports partnership programme’ byJonno Nicholson
https://esportsinsider.com/2024/06/honor-of-kings-esports-partnership-program
‘Honor of Kings launches Esports partnership program with top teams around the globe’ by Daniel Shepard
https://www.tahawultech.com/news/honor-of-kings-launches-esports-partnership-program-with-top-teams-around-the-globe/#:~:text=The%20new%20program%2C%20which%20welcomes,ecosystem%20to%20the%20next%20level.